Nectarine, honey, creamy.



 Nuevo Trujillo


 1.776 masl.






 Marcial Olivera Díaz

Peruvian coffee from producer Marcial Olivera. View of the coffee plantations

Sustainable and delicious meet Marcial Olivera from Peru

Marcial Olivera Diaz is the owner of a 3 hectare farm in the Nuevo Trujillo village of San Jose de Lourdes.

The farm is planted with Caturra and Courbon, and this lot was dry fermented and dried on a tarpaulin lined patio.

San Jose de Lourdes has a very distinct climate, compared to the other districts in Jaen and San Ignacio, it is much cooler and has higher rainfall, which contributes to a unique cup profile with lots of citrus and a rare buttery characteristic.

Even though there is a lot of potential for quality, San Jose de Lourdes is very isolated, since it is far from the city of Jaen and requires a river crossing in a boat since there are no bridges.

This means that the logistics of delivering coffee to Jaen is challenging and so many producers sell locally at very low prices, and so they have nothing to invest back into the farm. As a result, production is very low and coffee quality is highly variable, since producers lack knowledge and infrastructure. Premiums paid for specialty coffees will allow producers to invest in their farms and with the help of the Falcon agronomy team to produce more, higher quality coffee in the future.

Peruvian coffee from producer Marcial Olivera. View of the village
Peru Proyect by Falcon Coffees

We have been working in Northern Peru for several years, buying specialty coffee from cooperatives and associations with whom we have built lasting relationships. This is the conventional way of sourcing in Peru and gives farmers associated with these groups some stability.

Whilst a lot of the arrival quality in previous season has been good, we struggled to impact upon that quality or make improvements in the supply chain as we would like. More importantly, the premiums we had been paying for quality rarely makes it back to producers in the same, something we have had very little control over in previous years.

In Peru, like some other origins, many coffee farmers are for these reasons we decided we needed to change the way we buy coffee in Peru, and work directly with producers, to be able to control and improve the quality and have full financial traceability.

In order to do this, we set up a warehouse in Jaen and started to buy in parchment directly from producers.

The Cajamarca region holds a lot of potential for quality coffee, with ideal growing conditions and great varieties, but quality is often lost in picking, processing and drying, with producers lacking infrastructure and knowledge.

The most vulnerable producers are those that are unassociated, who aren’t members of a cooperative, association or organisation, and they represent 75% of producers in Northern Peru. These producers don’t have access to training sessions or premiums for quality or certifications, and their income is totally dependent on the market price.

Peruvian coffee from producer Marcial Olivera. View of the village
Often, local aggregators, a buyer who lives in the same area, will come to the farm or house of producers and buy coffee their coffee, cash in hand, and then sell it on, in some cases directly to an exporter or more often to other traders and middlemen.This results in the producer being paid very little for their coffee and a lot of quality coffee is lost.

Our field team identified producers and producer groups across Jaen and San Ignacio, who brought their parchment to our warehouse in Jaen, where it was weighed, and a sample taken from each bag.

The green sample is then analysed, and yield is calculated, before it is roasted, cupped and graded. The price is determined by the cupping results and producers are paid in full the same day, with premiums well above the market price, in most cases double. We have over 300 registered farmers, who will all be trained on farm management and picking, processing and drying by our agronomist, Auber Terrones Rojas.

This shift in approach to sourcing will allow us to forge long term relationships directly with farmers, improve the coffee quality and increase producer household income through access to quality premiums. We will be providing full traceability and transparency on all coffees related to this project.

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