With this branding review, working once again with design studio Los Tipejos from Seville, we unify the entire packaging line, creating a common visual universe for all packages, both for 250gr and 1kg. The new grid responds to the outbreak of all previous individual grids. All origins are present and in continuous movement in the new visual. Costa Rica, Peru, Brazil, Ethiopia, Kenya… every regular form that appears in the new packaging responds to a different origin.
We have also introduced a series of illustrations by Ana Jarén, a Sevillian artist, with whom we have had the pleasure of working and developing the concept of TOSTADO EN SEVILLA. Borrowing the charm of our hometown and the talent of Ana Jarén, we have sought to reproduce everyday situations with a fun and casual touch, where specialty coffee is always present.