Design and packaging by Los Tipejos
Our perception is that specialty coffee is more than just a cup of coffee.
It is a process that encompasses the entire life cycle of coffee, from its origin to the final cup, based on a philosophy of maximum respect for the product, its origin, and the different links in the coffee chain.
This way of understanding coffee is what the Ineffable Coffee Roasters team conveys.
Their extensive background in this world led them to come to us with very clear ideas, in search of an identity that would enhance the intrinsic values of the product and demonstrate their philosophy and purpose: to be a link between specialty coffee enthusiasts from their position as roasters.
After extensive research and identification of key points, the name Ineffable Coffee Roasters stems from direct experience trying specialty coffee for the first time.The identity responds to the foundation of the project, focusing primarily on the origin and journey of coffee from the crops of its native land to us: placing Ineffable Coffee Roasters as a meeting point.
The letters come together to highlight the traceability and nexus of the coffee chain: producer-importer, importer-roaster, roaster-café, etc.
Similarly, we've created a visual element in the grid that symbolizes the coffee plantations and encompasses the thousands of people who strive and work so that we can finally have that precious cup of coffee in our hands.
For each origin, we have looked for an axis from Seville to the farm in question, a unique axis for each origin that at the same time shares a visual and aesthetic uniformity: Africans have a very inclined, almost vertical, left-to-right axis; Brazilians are similar but opposite; and Central Americans are slightly less inclined, almost horizontal.
For us, this plot was intended to highlight and symbolize traceability: every coffee bean harvested, every link in the coffee chain, every personal story, every hour of work, among the countless hours spent bringing this product to Europe.
The plot is a way to honor and maintain this chain of effort and work that is invested in every step of the coffee process.
Packaging design byLos Tipejos.
Photographs by Miguel Jiménez.
