New packaging, same philosophy

New packaging, same philosophy

Ineffable Coffee Roasters is growing up and evolving.

Maintaining the same philosophy of traceability and respect for products and producers, we are presenting a new image.

The change in packaging stems primarily from the need to move toward a responsible packaging system, consistent with our philosophy and the environment.

Thus, we went from the 'kraft' bag that looks like paper, but is also made of plastic and aluminum and therefore difficult to recycle, to recyclable bags from our friends at Dutch Coffee Pack , a company committed to the environment that offers us a sustainable option for the proper packaging of our coffees.

What doesn't change, but if we review it, is what we show in the new design line.

For us, one of the key points in specialty coffee is product traceability , thoroughly understanding the origin: the raw materials, their provenance, and the people who make it possible.

This has always been present in the packaging, with a similar visual line but with different plots that take you from the coffee's point of origin to Seville.

With this image overhaul, once again in collaboration with the Seville-based design studio Los Tipejos , we have unified the entire packaging line, creating a common visual universe for all packages, both the 250g and 1kg sizes.

The new plot responds to the outbreak of all the previous individual plots.

All origins are present and in continuous movement in the new visual.

Costa Rica, Peru, Brazil, Ethiopia, Kenya… each regular shape that appears on the new packaging corresponds to a particular origin.

Guided by the new packaging line, we completely transformed our stationery business. Technical sheets, extraction methods, and postcards took on a new, more compact universe than before, adopting a new format and paper stock for printing.

Also as a novelty we have introduced a series of illustrations by Ana Jarén , a Sevillian artist, with whom we have had the pleasure of working and developing the concept of TOASTED IN SEVILLE.

Borrowing the charm of our hometown and the talent of Ana Jarén, we sought to reproduce everyday situations with a fun and casual touch, where specialty coffee is always present.

We are delighted with the result and hope you like it too!