In Andalucia, it is almost inevitable to have grown up drinking large quantities of overly dark roasted coffee and torrefacto, black as jet and extremely bitter. No one would dare of drinking this potion without first mixing it with large quantities of milk and sugar… A fantastic idea when you are looking to hide unpleasant flavours.
Brewed coffee alone, without milk, sugar or any other additives, should not be bitter, nor should you be forced to add large amounts of milk and sugar in order to be able to drink it. With this statement, we do not propose that coffee should not be drunk with milk and sugar, but merely that it should be a matter of taste and preference and not absolute obligation.
Anyone that has tasted good specialty coffee, whether a coffee professional or consumer, knows exactly the Ineffable moment to which we make reference (unless he/she has been lucky enough to grow up drinking good specialty coffee ;).
The sensations on the palate are beautiful, one can not find the right words to describe it; it is sweet without the need for added sugar, it has acidity but is pleasant, it has a silky weight on the tongue and nothing of that characteristic bitter and roasted flavour that we often associate with the coffee to which we have been accustomed to. You like it, you love it: you want more. You never see coffee the same way again. For us, rediscovering this feeling and being able to introduce other people to this world has become our daily mission.